More UK Businesses Are Falling Victim To Click Fraud

More UK Businesses Are Falling Victim To Click Fraud

The Rise of Click Fraud & What It Means To Your Business

Learn How You Can Prevent It Happening To You

The last decade has seen the biggest marketing revolution in history, with online advertising helping bridge the gap between businesses and their customers. As a result traditional advertising like print have seen a dramatic decline across the UK year on year, while digital ads is now the number 1 marketing channel dominating businesses marketing budgets.

PPC (pay-per-click) advertising is one of the most measurable & scalable data-driven advertising methods, with its ability to target audiences based on their demographic, location, gender and intent to purchase. With Googles value in the billions, it has unsurprisingly attracted an increasing number of fraudsters to the industry. In 2017, about 1 in 5 clicks on adverts were fraudulent, with the number slowly increasing every month.*

What Is Click Fraud?

Click fraud is the fraudulent clicking of pay per click adverts to generate fraudulent charges for advertisers. It can either be from bots, competitors, disgruntled customers or click farms all with the objective of sabotaging businesses online performance by depleting their budgets and driving up advertising costs.

When it comes to the future of a business, many crucial decisions are determined by data. Click fraud can significantly skew analytical data and campaigns that are the lifeblood and result of 50% or more of clients, may appear to be noticeably less profitable.

According to Bloomberg, fake traffic has become a commodity**. There’s malware for generating it and brokers who sell it. Fortunately, it has given rise to an industry of countermeasures.

How to eliminate Click Fraud?

Google’s algorithm at times can recognise fraudulent behaviour and will provide credit to accounts. However it may not feel enough and many business owners and marketing directors are taking control by going the extra mile.

Here are a few tips to protect yourself from click-happy fraudsters:

  1. Manually Set Up IP Exclusions in Google Ads: identify the IP addresses of competitors and add them to the IP exclusion list. To set up an exclusion, go into a campaign and click into the Settings tab > Additional Settings > IP Exclusions. Add the fraudsters IP addresses and click save.
  2. Create Remarketing Campaigns: To help avoid publisher-based click fraud, remarketing ads display to audiences whom have already visited your site and expressed an interest.
  3. Adjust Your Location Targeting: It is common for ads to appear outside the locations specified on Google & Bing. If there are noticeable clicks from geographic regions, typically poorer countries that are not relevant, then it is worth updating location targeting. To check, click into Settings tab > Locations > Location Options > Choose “People in your targeted locations”.
  4. Get Click Guardian: Click fraud prevention software helps businesses save 20% of their marketing budgets on average. Click Guardian are the UK’s Number One Google Ads Anti-Click Fraud Protection Service. They identify bots, competitors and click farms IP addresses while analysing audience behaviour, location and devices used. If clicks are fraudulent, the fraudsters IP address are automatically updated to the exclusion list, stopping wasted spend. For businesses running Google Ads and Bing, it is incredibly useful and very good value. Even better is that they offer a 14 day free trial.

In Conclusion

SMEs running Google Ads & Bing are in a strong position to make fast data driven decisions to grow their business, as business owners see a positive return on investment. Although with more bots attempting to sabotage accounts, click fraud prevention is becoming more essential in the digital advertising world. With more updates and new programs making it easier to reach our target audience, more businesses are even turning to specialist agencies to help keep them ahead of their competitors.

Thousands Of Over 55s Are Releasing Equity From Their Home To Support Them Through Retirement

Thousands Of Over 55s Are Releasing Equity From Their Home To Support Them Through Retirement

Over 55s & pensioners across the UK are releasing money from their property

The population growth last year within the UK has seen its sharpest rate in nearly 70 years.* With the development of new medicines, the average life expectancy is currently over 83 for a male and over 86 for a female.**

With public health experts continuing to criticize failings in care and cuts to social services, there is a growing concern for over 55s and pensioners feeling the need to downsize their property to provide an additional income towards their pension pot.

Many homeowners are unlocking the value in their property and are taking advantage of equity release schemes, giving them access to finances and clear any outstanding debts. The market has seen a recent boom, with £11m a day being withdrawn.

The average amount of property wealth unlocked is growing with the most common schemes being drawdown plans, averaging £65,343, as Brits benefit from interest-only mortgages recently maturing and huge gains from property prices over the last few decades. ***

What is Equity Release?

Equity Release is a way for people, typically over 55, to get cash out of their property without the need to move home. The money can be released in either one lump sum, several smaller amounts which can include interest, or as a combination of both.

Eligible for an Equity Release?

Click the “Check Now” button below to find out!

What are the benefits of Equity Release?

  1. Stay in your own home – equity release is an alternative to downsizing, so homeowners can avoid the stress and expense of moving property.
  2. Monthly outgoings will not increase – Aside from set-up or advice costs, often repayments do not have to be made until you move into long-term care or pass away.
  3. Spend on what you want – whether it will go to home improvements, perhaps a holiday of a lifetime, boost pension income or even help relatives out financially. The choice is yours.
  4. Take out money when you need it – some plans allow you to release the money as and when it is needed, which is known as a drawdown service.

Who should I work with?

Life Guide recommends Equity Quoter, an independent comparison site for the UK’s leading equity release providers. Their free online comparison website is designed to make it quick and easy to find a recommended expert tailored to your personal needs.

Simply follow these steps

  • Step 1 – Click your location on the map below.
  • Step 2 – Answer a few simple questions.
  • Step 3 – We’ll find an equity advisor for you.